It was interesting to have a relaxing wander around the disparate showrooms and exhibitions that make up the Clerkenwell event. I do find it hard to get over excited about much of what I see at shows these days, maybe its cynicism or perhaps a more highly defined sense of realism. Don’t get me wrong, there are some beautifully made and carefully considered pieces of design out there its just that often I struggle to find how they are relevant to Snowhome.
I have always believed that good design should be affordable, imaginative, engaging, useful and appealing, ticking all these boxes is not as easy as it sounds. I often see things and want to sell them but should a utilitarian chair really cost upwards of £300? would you want to pay £150 for a candlestick? I don’t want to turn Snowhome into a design pound shop, pricing is a more complex science than that. I know that objects which are designed with care and attention to detail, that are manufactured in the UK in smaller numbers will not be as cheap as chips – BUT and its a big but, these products have to be viable price-wise.
What I am trying to convey is that there has to be a value for money at the most fundamental level and thats where my sense of realism comes into it again. While realism may vary from person to person the principles that inform the direction of Snowhome are ultimately my responsibility and I need to be comfortable with them, they are perhaps even more poignant during these more austere times. With all that in mind Snowhome moves forward in pursuit of things that we feel proud to sell ticking as many of the boxes as possible.
After all that I saw yesterday this little bird (top of post) from a ceramic company in Japan stood out, I also really liked the simple Croquet shelving system by Michael Marriot, it was good to bump into him again on the VeryGood + Proper stand, he’s a good guy.